Christmas is
a funny time of year – where we’re encouraged to feel good about ourselves and
others through the spending of money, where the quiet tension between the
religious and the humanist strangely mirrors the awkwardness around the
extended-family Christmas table and where Australians actually pretend to care
about yachting. Well, almost. Coming hard on the heels of the Sandy Hook
School shootings, chemical weapon attacks in Syria and George Pell’s Christmas blessing,
this year’s pagan harvest festival feels a little like a fragile mirage. An
unreal moment of stillness amidst this storm of inhumanity. And, yet, from an expected place comes a quiet
message of reassurance, maybe even hope.
Not hope on any grand or global scale, but the kind of personal hope
that comes from the realisation that someone out there in a position of influence
shares your thoughts and your concerns.
The US
Ambassador to Australia, Jeffrey Bleich, addressed the National Press Club in
Canberra this month. His speech was
remarkable for its positivity, some would even say optimism. Bleich, of course, is a diplomat and optimism
is his job. But it was when he was asked about the US elections that things got
interesting. He made the point that
during the election campaign a total of $2bn was spent by both sides to
basically tell Americans how pathetic and untrustworthy the other side
was.
Bleich contrasted this with a conversation he had had with the CEO of Burger King. Bleich asked, why, in all the years of intense competition, had Burger King or McDonalds never run an advertisement attacking the quality of food or service of the other side? The Burger King CEO’s response was emphatic: first rule of business, never kill the category. Looked at in this way, Bleich positions US election marketing as a $2bn advertising campaign to get people to disengage from politics and to extinguish faith in the political leadership. It was a campaign that not only failed to consider whether it would “kill the category”, but sort to hold a party on its grave. A mentality where: the victor of scorched earth is still the victor ... and without recognition that such victory only persists until the wind blows the whole kingdom away.
Jeff Bleich - he's not the messiah, he's just a sensible man
Bleich went
further still in his analysis and critique of destructive politics and discourse. This negative narrative constructed by
politicians, parties and the media, he argued, loosened the connection between
people and political debate. It
de-values democracy by fostering a broad apathy – why vote for anyone, they’re
all as bad as each other. As if this
weren’t concerning enough, this loss of trust, he continued, went deeper to
destabilise the economy. Why would
people and companies invest in a society with such deplorable leadership? Here was the sharp message for those who
think that negative political discourse and this language of opposition (shared
by governments and oppositions alike) is just semantics. Economic development is not a rational force,
it is suckled upon confidence and trust … and that trust begins with those to
whom we have given the authority to tend the helm. Undermine this trust and the voter becomes
apathetic about voting, the investor about investing, the employer about
employing and the consumer about consuming.
Nek minnit, Wilson Tuckey be PM
Now, I’m sure
Bleich was not suggesting that we have government without accountability or
criticism. The difference is between the
constructive and the destructive. Today,
we in Australia, like our American cousins, suffer with a destructive public
discourse. On both sides of politics,
ideas are replaced with antagonism, vision with viciousness, and all speak with
the one tongue: the language of opposition.
While Bleich was too much the diplomat to bring the point home, clearly
his purpose for raising it in this context was to convey a gentle warning to
the leaders of the Australian public discourse. Just be careful where you step,
ye who enter here. The test is now ours
to find someone, somewhere willing to remove this message from its bottle and speak
its words aloud. And in the season of
hope, anything is possible … [fades to static]